D2C brand relaunch
Rebuilt full account structure and implemented creative testing cadence.
CPA reduced by 34% in 9 weeksSERVICE
Innovative Advertising
Launch ad tests faster and improve ROI with AI-assisted creative production.
Meta + Google Ads
AI creative testing
Smart experiments
Lower CPA
What is included
- Full-funnel campaign architecture.
- AI-based concept and copy generation for ads.
- Rapid A/B testing and budget reallocation.
- Weekly optimization for CPA, CPL and ROMI.
Detailed scope
- Performance audit: account structure, tracking quality and budget efficiency.
- Audience strategy by intent, lifecycle stage and creative angle.
- Creative testing framework with clear hypotheses and decision rules.
- Landing page and offer alignment to improve post-click conversion.
- Weekly optimization board: bids, placements, creatives and pacing control.
How we work
- 1
Account onboarding and tracking validation before scaling media spend.
- 2
Campaign architecture build across prospecting, retargeting and retention.
- 3
Creative sprint with AI-assisted concepts, hooks and ad copy variations.
- 4
Controlled experiments with budget caps and statistically valid checks.
- 5
Scale winners and cut underperformers with transparent weekly reporting.
Selected cases
Lead generation for B2B
Introduced intent-based segmentation and new offer messaging.
+67% qualified leads at same budgetEducation platform
Optimized retargeting and funnel sequence from ad to booking.
ROMI improved from 1.9x to 3.1xClient reviews
"In 6 weeks we moved from random actions to a clear growth system. The team executes faster and every sprint has measurable impact."
Laura G.CMO, B2B SaaS"vowe.es aligned strategy, traffic and sales operations. Our funnel became predictable and communication between teams improved immediately."
Carlos M.Founder, E-commerce Brand"The strongest part is execution discipline: clear priorities, weekly decisions and transparent reporting that helped us scale without chaos."
Sofia R.Growth Lead, Education PlatformFAQ
What channels are covered in Innovative Advertising?
We manage Meta Ads, Google Ads and full-funnel paid media strategy including prospecting, retargeting and conversion campaigns for scalable performance marketing.
How does AI improve paid advertising results?
AI speeds up creative ideation, ad copy variation and test planning, enabling more experiments per budget cycle and faster optimization decisions.
Do you work inside our existing ad accounts?
Yes. We operate directly in your ad accounts for full transparency, while improving campaign structure, tracking quality and budget control.
What KPIs do you optimize in performance advertising?
We optimize CPA, CPL, CAC, ROAS and ROMI, plus lead quality and funnel conversion, depending on your business model and acquisition goals.
What minimum ad budget is recommended?
Budget should support at least 3-5 meaningful tests per month per channel, so performance data is statistically useful and decisions are reliable.
Do you help with landing pages and conversion rate?
Yes. We align ad messaging with landing page conversion design, offer clarity and CTA flow to improve paid traffic efficiency end-to-end.
How often do you optimize campaigns?
We run weekly optimization cycles with bid updates, audience refinement, creative rotation and budget reallocation based on performance signals.
Can you reduce lead cost without sacrificing quality?
That is a core objective. We optimize for qualified leads and pipeline value, not cheap low-quality forms that damage sales efficiency.
How fast can we launch new paid campaigns?
In most cases first campaigns go live within a few days after onboarding, with structured test roadmap and clear scaling criteria.
What makes your advertising service different?
Our advantage is speed plus rigor: AI-assisted production, strict testing methodology and business-level reporting tied to revenue outcomes.